1. Purpose of this Policy
This Policy sets out how the HEADTURNED Foundation name, logo, symbols and wider visual identity may be used by partners, supporters, education providers, creators and other third parties.
It sits alongside our Content & Intellectual Property Policy and our Terms & Conditions.
2. Ownership of the HEADTURNED brand
The HEADTURNED Foundation name, logo, logomark, wordmark, colour palette, typography and associated design assets are owned by or licensed to the Foundation. They are protected by copyright, trademark and other intellectual property laws.
No rights in the brand are transferred to any third party unless explicitly agreed in writing.
3. Everyday permitted use
The following uses are normally permitted without prior written approval, provided they are accurate, non-misleading and respectful:
- Referring to the HEADTURNED Foundation by name in news, academic work or commentary.
- Linking to our official website, social channels or public pages (for example from a school, university or partner site).
- Using our name in text to describe a factual relationship (e.g. “in collaboration with the HEADTURNED Foundation” where that collaboration is real and current).
4. Uses that require prior permission
The following uses require explicit written permission from the Foundation before they take place:
- Placing the HEADTURNED logo on websites, posters, merchandise, clothing, vehicles or physical infrastructure.
- Co-branding of campaigns, projects, events or funding initiatives using our logo or visual style.
- Any use of our brand in paid advertising, sponsorship or promotional activity.
- Creating derivative logos or marks based on the HEADTURNED identity.
Requests should explain the context, audience, duration and geography of the proposed use, and may be declined where we feel there is a risk to our mission, independence or reputation.
5. Visual standards and modifications
Where use of the logo or brand assets is approved, it must comply with our visual guidelines, including:
- keeping clear space around the logo;
- not stretching, distorting or recolouring the logo in unapproved ways;
- not overlaying the logo on confusing or inappropriate backgrounds;
- not combining the logo with other marks to create a new hybrid symbol.
Any proposed adaptations or lock-ups with partner brands must be reviewed and approved by the Foundation before use.
6. Misuse of the brand
The HEADTURNED brand must not be used in ways that are misleading, defamatory or harmful, including:
- implying endorsement or partnership where none exists;
- associating the Foundation with political campaigns, harmful products or discriminatory activities;
- creating fake accounts, websites or materials that imitate official channels.
The Foundation may request that misuse stops immediately and, where necessary, take further action to protect the brand.
7. Media, press and storytelling
Journalists, filmmakers and storytellers are encouraged to contact us directly to discuss how best to represent the HEADTURNED Foundation, our Sanctuary, Innovation Hub, Vertical Farming campus and conservation work.
Where access is granted to film or photograph on-site, additional conditions may apply, including our Ethical Filming & Wildlife Media Policy.
8. Requesting brand use or co-branding
To request permission to use the HEADTURNED brand, logo or visual identity, please contact us through our website, providing:
- a short description of your organisation or project;
- how and where the brand would be used;
- example layouts or mock-ups, if available;
- timescales and locations for the proposed use.
We will review requests in line with this Policy and our wider mission, values and safeguarding responsibilities.