Funding & Strategy

Opening

We're building a funding engine that doesn't beg for permission. It earns, it scales, and it reinvests; so the work never stalls.

Funding & Strategy

The Price Tag: ~£150 Million

The mission isn't small. Restoring biodiversity at landscape scale, building vertical farming, establishing sanctuary and rehabilitation, deploying renewable energy, and funding world-class research all add up. The estimated requirement: ~£150 million, staged over multiple phases.

Traditional routes; grants, one-off donations, soft money; are slow and uncertain. We need a self-powered model that compounds over time and doesn't collapse when a grant cycle ends.

Funding & Strategy

The Engine: HEADTURNED PPV

HEADTURNED PPV (pay-per-view) is a creator economy platform designed to generate consistent, diversified revenue; and route a meaningful slice directly into the Foundation. Every creator, every subscriber, every transaction helps fund biodiversity, sanctuary work, and sustainable food systems.

Platform fee: 20% of each transaction

Donation: HEADTURNED donates 25% of that fee to the Foundation.
That's 5% of the gross amount.

Two sites; one continuous cycle of impact.

headturned.com · PPV Platform

Creators earn; communities subscribe; the engine spins.

Open headturned.com (PPV)

headturned.org · Foundation

Transparent, community-involved restoration funded by every transaction.

You're here; this is the Foundation site.

It's designed to never end: earnings power restoration; restoration builds trust; trust attracts more creators and subscribers; the cycle keeps spinning in the open.

Show Me the Maths

Simple, Transparent, Auditable

This structure keeps the platform sustainable while hard-wiring impact into growth. As transactions scale, funding for restoration scales automatically.

Funding & Strategy

Designer of Systems, Not a Collector of Cheques

I've always been a big-picture thinker; the kind who sees systems, not steps. Where most see limits, I see design challenges. The HEADTURNED PPV platform was born from that mindset; not to make me wealthy, but to make humanity sustainable.

Money is only energy; a resource that can be redirected. The goal is simple: earn responsibly and reinvest relentlessly, turning every transaction into progress for people, animals, and the planet itself.

Funding & Strategy

From Transaction to Habitat

Each paid action on PPV; subscription, tip, ticket, one-off PPV; creates a “funding pulse.” HEADTURNED donates 25% of the 20% platform fee on every transaction, which equals 5% of the gross, directly to the HEADTURNED Foundation.

Funding & Strategy

Why Not Grants Alone?

Grants and philanthropy are welcome; just not our single point of failure.

• Independence: No grant cycle dictates our timeline.
• Compounding: Growth in creators and subscribers compounds habitat funding.
• Alignment: The community that enjoys content also funds restoration.

Funding & Strategy

Guardrails & Transparency

We'll publish quarterly funding reports tying PPV revenue to outcomes (hectares restored, animals rehabilitated, water quality, pollinator indices). Platform ops and Foundation accounts remain separated with independent oversight.

Funding & Strategy

The Flywheel

Community Power

Your Share = Their Shelter

Every time you subscribe, tip, or unlock a post, **5% of that purchase** is routed to the Foundation. That's funding for habitats, rescue and rehabilitation, water quality, and pollinators; locked into the model.

Funding & Strategy

Roadmap & Milestones

• Phase 1: PPV core (subs, PPV, tips, payouts, KYC/AML, creator tooling).
• Phase 2: Scale categories, onboarding, events, discovery.
• Phase 3: Foundation expansion; land, sanctuary build-outs, rewilding, vertical farms.
• Phase 4: Global replication with partners & open standards.

Funding & Strategy

Be Part of the Engine

Creators: publish with us. Subscribers: choose content that funds restoration. Investors/partners: help us accelerate. This is where creators and conservation finally pull in the same direction.