1. Scope and principles
This Ethical Technology & Data Use Policy applies to all technology, digital tools, and data practices used within the HEADTURNED Innovation Hub and across the wider Foundation. It covers, for example, AI and machine learning, sensors and monitoring systems, robotics and automation, and supporting software and cloud services.
The Policy is guided by a simple principle: technology must strengthen our mission to protect animals, restore ecosystems, and support communities. It must never undermine safety, dignity, or ecological integrity.
2. Privacy-first design
We avoid collecting personal data unless it is essential for a clearly defined purpose. Where personal information is collected, it is minimised, encrypted, and handled in line with our Privacy Notice and data protection obligations.
Personal data is only accessed by people who need it for their role, and only for as long as necessary. We do not sell personal data or use it for unrelated profiling or marketing without a clear legal basis and appropriate transparency.
3. No harmful surveillance
We do not develop or deploy tools whose primary purpose is to track or surveil individuals or communities. Where monitoring is necessary for safety, safeguarding, or site security, it is proportionate, time-limited, and subject to appropriate governance.
Wildlife monitoring uses non-invasive methods and is designed to minimise stress and disturbance to animals. We avoid technologies or practices that are likely to cause unnecessary disruption to natural behaviour or sensitive habitats.
4. Responsible use of AI and automated decision-making
Any AI or automated system used for imaging, ecological monitoring, analysis, or operational decision-making must be explainable, auditable, and subject to appropriate bias checks. We document the intended use, limitations, and potential risks of AI systems before they are deployed.
AI tools are used to support human judgement, not to replace accountability. Where important decisions may be influenced by automated outputs, we seek human review and maintain clear routes for challenge or correction.
5. Humane robotics & automation
Robotics and automation are used to support conservation, sanctuary care, and safe food production—not to cut corners on welfare. Field robotics must not endanger or unduly disturb wildlife; this includes limits on noise, light, movement patterns, and proximity to sensitive habitats.
Systems used in sanctuary or farming environments are designed to work with, not against, the needs of animals and staff. Where automation may affect animal routines, handling, or feeding, welfare considerations take precedence over efficiency.
6. Data security and retention
We use appropriate technical and organisational measures to keep data secure, including encryption, access controls, and secure-by-design practices in new systems. Suppliers handling data on our behalf must meet comparable standards.
Data is retained only for as long as it is needed for the purpose it was collected, after which it is anonymised or securely deleted. Retention periods are informed by legal requirements, regulatory guidance, and our own governance policies.
7. Ethical partnerships and procurement
We collaborate only with partners whose approach to technology and data aligns, in substance, with our mission and core values. This includes suppliers of hardware, software, cloud infrastructure, and data services.
Where significant ethical concerns arise—such as misuse of surveillance technology, irresponsible AI practices, or poor environmental performance—we may decline or end a partnership, even where this is less convenient or more costly in the short term.
8. Review and oversight of this Policy
This Policy will be reviewed regularly and updated as needed to reflect changes in law, regulation, or best practice in ethical technology and data use. When material changes are made, the updated version will be published on this page.
Questions or concerns about technology or data practices at the Foundation can be raised through our usual contact routes or, where appropriate, under the Complaints & Feedback Policy or Whistleblowing & Serious Concerns Policy.